What Is SEO Competitor Analysis?

 What Is SEO Competitor Analysis?

An SEO competitor analysis, also known as an SEO competitive analysis, entails researching the content and other content elements, such as the links and keywords used by a competitor. put, it is an SEO comparison of two competing websites in the same industry or business.

Analyze your competitors SEO can include the following:

• SEO keyword competition analysis

• Backlink analysis of competitors 

• Keyword gap analysis

• Top content analysis

Because you don't need to start your research from scratch, SEO competitive analysis is effective and efficient. You can examine what your competitors are working on and incorporate it into your SEO efforts.

How To Do Competitor Analysis

Take a look at these steps for a more detailed and in-depth method of competitor analysis:

Step 1: Determine Who Your True Competitors Are.

Recognizing the competition is the first step in learning how to do competitor analysis SEO.

To discover your real SEO competition in your SEO analysis, you must be thorough and accurate. This entails performing SEO comparison and research on many keywords and noting the top ten or twenty websites that appear for all them.

Step 2: Perform a Page Analysis

The next step in the competitive analysis is to examine a competitor's website and its top-performing pages. What keywords are being used on these pages, and how are they used in their content?

This is known as keyword gap analysis. This is that stage of the competitor SEO analysis in which you identify keywords on a competitor's site for which they are ranking, but your site is not. The Ahrefs competitor analysis tool includes a feature called Content Gap that allows you to identify keywords that rank for specific domains that you specify.

Step 3: Concentrate on High-ROI Keywords

A well-known company can rank for dozens of competitive keywords. Does this imply that you, too, must compete? No, not always. Furthermore, large corporations have the resources to rank for the top keywords.

The success of a solid competitor analysis SEO campaign is dependent on identifying and filling a gap between the audience & competition. It could be a low-competition keyword or a simple, helpful article that is searched for but has not yet been created by your competition.

Step 4: Develop and Install a Content Strategy

After you've gathered data, you'll need to use it to create an SEO competitor analysis report. You can plan your SEO content strategy based on the information. To begin creating your content strategy, make a keyword list or a list of content ideas.

The Ahrefs competitor analysis tool also includes adding specific keywords or content ideas to a list so that you can export them in a spreadsheet and create a quick SEO competitor analysis report.

Step 5: Check Your Progress

You must track the performance of new and re-optimized content after it has been published. Regular keyword audits and competitor analysis SEO reports should be generated to determine whether your competitive analysis strategy was successful.

You can do this with any free SEO tool, but in Ahrefs, go to Keywords Explorer and enter the target keyword. Then, on the left, select Traffic Share by Pages. This should display the top pages as well as their positions. Ahrefs returned the complete pages for the keyword "dog groomer" in the example below.

SEO COMPETITIVE ANALYSIS BENEFITS :

Learning how to analyse SEO competitors is one of the key aspects of every SEO campaign, whether you're starting with your online business or pivoting your SEO strategy to be competitive on your online market.

The SEO Analysis of competitors can help you as follows:

• Recognize your position in your digital marketplace.

• Get information on competitor efforts.

• Measure your success

• Find flaws in your strategy and work to fill them.