SEO Competitor Guide For Competitor Analysis In Seo

SEO Competitor Guide For Competitor Analysis In Seo 

To improve the Search Engine Optimization of your website, it is important to perform a review to understand your competitors, to know what you are up against and what you should focus on to rise higher in rankings. 

Trying to figure out the essential steps to improve your online marketing can be overwhelming, and auditing what your competitors are doing helps provide a direction to your business. 

Although anyone capable to run a competitor analysis, there is a brief list of factors you should consider reviewing. This will outline the basics on how to unveil your competition, and how to take all the information to follow what they are doing, but better.

  • Discover your competitors

A competitor analysis, of course, begins with researching your true competitors. However, it is very simple to find out who is ranking for the keywords you are targetting. The Google Ad Preview tool can be useful to put in your keywords and the exact location your audience would be searching from. 

You will then see what companies and specific websites are ranking on the first page. There are other tools as well that do similar things.

Once you are on the first page of results for those keywords, we recommend you document the competitors that occur in the map pack and in the 1-4 spots for organic. However, the websites you pay the most attention to will depend on where your site currently ranks. 

The utmost focus should be on those who are ranking higher than you. You can also create a spreadsheet to document all your competitors ranking for your keywords. This can be done by adding their website URL in columns, or any other important information you may want to note during your research.

seoguide.jfif

  • Audit their ‘My Business’ listing

For the competitors ranking in for your keywords on the first page, check out their Google My Business listings and compare them to yours. Some of the key factors to review include:

Name

Check if they have any sort of spammy text or are keyword stuffing? At various times you will find listings with direct keywords or their city/location further added to their company name. 

Address 

Check out the businesses ranking to compare their location to yours. Reviewing these details can give you an idea of whether your competitors have an edge due to their location or not.

Category

Check to see what categories your competitors are using to boost traffic. You may want to switch what you have selected for your business listing.

Reviews

Don’t only compare the number of reviews, but their quality as well. Also, make sure you reply to all the reviews. Your competitor’s replies can give you ideas on improving on your own.

Website

There are Google listings that include a name with keyword-stuffing, virtual office address, and a website that is very common without a clear sign of what kind of a company created it. These types of listings should be reported to Google, especially if you are unable to locate them as a real place.

  • Review their backlinks

There are various online tools that allow you to check the backlinks of your competitors. While trying to build a link and improve SEO for your website, consider looking into these areas:

  • Social Media Profiles: Check their social media presence on Facebook, Twitter, LinkedIn, YouTube, Pinterest, or any other social network they may be on. See how they are marketing themselves on such platforms.

  • Article Mentions: If you search for an agency’s name and compare it to your business search results, who has more information? This will provide you with an idea of their overall online presence, relevance, and the amount of effort you will have to put in to compete against them.
  • Directories: This can help you analyze what they may be optimizing more and what online profiles you have that may be lacking somewhere and how much extra boost you would need. 

  • Analyze their site structure and content

Doing a complete content audit on your competitor’s websites is very critical to understand what type and how much content you should be writing. Taking a broad overview of their content strategy can provide you with an insight into your own content efficiency.

Things to consider for reviewing a competitor content audit are:

  • Title Tags & Meta Descriptions
  • Page Quality
  • Page Quantity
  • Keyword Usage and Optimization
  • Blog Presence and Frequency
  • Use of Images, Charts, Videos, and Infographics

  • Review second level competitors

Although the goal is always to be at the top of the first page, reviewing websites ranking on the bottom of the first page or even on the second page is never a bad idea. After all, they are still relevant. So these competitors can still provide you relevant ideas on new types of content you could create, additional backlink opportunities, and a common insight on how to improve, especially if you are ranking below them.

  • How to execute better marketing Tactics to rise above them

Reviewing competitors helps you understand who Google considers being the ultimate player on a given subject. However, SEO is not a pre-decided tactic, so even though you see a backlink your competitor has or a piece of content they have written, it does not mean this element is the only reason Google values their site over yours. 

Location: United States

Comments

Post a Comment

Popular posts from this blog

Web Development services in usa?

Image
  What is Web Development? Web development is creating or developing a website from scratch and maintaining it. It is the work that goes behind the scenes to make a website look good, work fast and perform well with a responsive and seamless user experience. Web developers, or ‘devs’ , do this by implementing or using a range of coding languages .  The languages they use depends upon the types of tasks they are performing and the platforms on which they are working. Web development skills are in huge demand worldwide and they are well paid too. Hence, making web development a great career option.  It is one of the easiest accessible as well as a higher paid field as there is no need to have a traditional university degree to become qualified. The field of web development is usually broken down into front-end (the user-facing side) and back-end (the server side).  In the age of connectivity, web development services are inevitably on the rise. Businesses of all sizes ar
Read more

Best WordPress Plugins in USA

Image
What are WordPress Plugins? Best WordPress plugins offer a powerful way to grow the functionality of your website. You can expand your site’s features beyond what is presently available in the available core WordPress platform without actually editing any code. With a vast range of plugins available in the WordPress Plugin Directory, why develop your own? Designing your plugins lets you add customized functionality to your website, which might not be available in any existing plugins. Developing your plugin is one of the best ways to add unique functionality to your website.  Additionally, plugin development is easier to learn and offers flexibility and cost efficiency than hiring a developer to make custom additions to your website.  Also, it is an excellent way to learn how the back end of WordPress works. A plugin consists of more than one function and files written in PHP, the prime scripting language of WordPress.  How does a WordPress Plugin Work? To develop a plug
Read more

What Is SEO Competitor Analysis?

Image
  What Is SEO Competitor Analysis? An SEO competitor analysis , also known as an SEO competitive analysis, entails researching the content and other content elements, such as the links and keywords used by a competitor. put, it is an SEO comparison of two competing websites in the same industry or business. Analyze your competitors SEO can include the following: SEO keyword competition analysis Backlink analysis of competitors  Keyword gap analysis Top content analysis Because you don't need to start your research from scratch, SEO competitive analysis is effective and efficient. You can examine what your competitors are working on and incorporate it into your SEO efforts. How To Do Competitor Analysis Take a look at these steps for a more detailed and in-depth method of competitor analysis: Step 1: Determine Who Your True Competitors Are. Recognizing the competition is the first step in learning how to do competitor analysis SEO. To discover yo
Read more